hospital marketing

Modern and Traditional ways of hospital marketing

Best hospital marketing ideas to grow despite diverse challenges Introduction A hospital undeniably faces mounting challenges like cutthroat competition, finite resources, cost cutting pressures, complying ever-increasing regulation standards. Yet, they need to handle them and fend off competition to survive, sustain and achieve staggering growth. It is an unenviable task, but hospitals are not alone…

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hospital marketing

Modern and Traditional ways of hospital marketing

Best hospital marketing ideas to grow despite diverse challenges Introduction A hospital undeniably faces mounting challenges like cutthroat competition, finite resources, cost cutting pressures, complying ever-increasing regulation standards. Yet, they need to handle them and fend off competition to survive, sustain and achieve staggering growth. It is an unenviable task, but hospitals are not alone…

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HIS/EMR Vendor Selection Criteria and Process

INTRODUCTION The decision to move from paper-based medical records and complex workflow management to an integrated HIS/ophthalmology EMR is a prudent transition to benefit from the advantages it offers, making hay when the high-tech sun shines. While implementing an integrated HIS/EMR solution results in more efficient workflow, a decrease in number of staff who create,…

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