Best hospital marketing ideas to grow despite diverse challenges Introduction A hospital undeniably faces mounting challenges like cutthroat competition, finite resources, cost cutting pressures, complying ever-increasing regulation standards. Yet, they need to handle them and fend off competition to survive, sustain and achieve staggering growth. It is an unenviable task, but hospitals are not alone…
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Best hospital marketing ideas to grow despite diverse challenges Introduction A hospital undeniably faces mounting challenges like cutthroat competition, finite resources, cost cutting pressures, complying ever-increasing regulation standards. Yet, they need to handle them and fend off competition to survive, sustain and achieve staggering growth. It is an unenviable task, but hospitals are not alone…
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Reputation is the golden key that unlocks patient loyalty and in turn revenue since time immemorial. Starting from word of mouth, through paper ad, to online digital world reputation has always reigned supreme in encouraging patients to choose a specific doctor/clinic/hospital. The explosion of digital technology wide opened the world to connect with rest of…
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It is time to up the ante. Yes, when all around you practices are powering ahead with the help of latest technology and professional services why do you have to lag behind with a billing software and outdated Practice Management Software? Multiple challenges from all directions are trying to drain you of energy, cost and…
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Reputation is the golden key that unlocks patient loyalty and in turn revenue since time immemorial. Starting from word of mouth, through paper ad, to online digital world reputation has always reigned supreme in encouraging patients to choose a specific doctor/clinic/hospital. The explosion of digital technology wide opened the world to connect with rest of…
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INTRODUCTION The decision to move from paper-based medical records and complex workflow management to an integrated HIS/ophthalmology EMR is a prudent transition to benefit from the advantages it offers, making hay when the high-tech sun shines. While implementing an integrated HIS/EMR solution results in more efficient workflow, a decrease in number of staff who create,…
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Times have changed The days of friendly neighborhood family doctor were extinct. Today’s practice scenario is vastly different from that of the past decades. In the 1970s and ‘80s no commercial advertising was needed to market practices. It is mainly because the practices aimed to acquire patients from geographically proximate areas and because the referrals…
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