DIGITAL MARKETING SERVICES IN PRACTICE MARKETING

Reputation is the golden key that unlocks patient loyalty and in turn revenue since time immemorial. Starting from word of mouth, through paper ad, to online digital world reputation has always reigned supreme in encouraging patients to choose a specific doctor/clinic/hospital. The explosion of digital technology wide opened the world to connect with rest of…

HIS/EMR Vendor Selection Criteria and Process

INTRODUCTION The decision to move from paper-based medical records and complex workflow management to an integrated HIS/ophthalmology EMR is a prudent transition to benefit from the advantages it offers, making hay when the high-tech sun shines. While implementing an integrated HIS/EMR solution results in more efficient workflow, a decrease in number of staff who create,…