Pay Per Click (PPC)
Healthcare PPC advertising in India and Beyond
Our PPC is your growth driver
Pay per click (PPC) or cost per click (CPC) is a powerful advertising tool for aligning targeted website traffic to end-goals of driving growth. Eli Health strategizes its healthcare PPC advertising in India, Asia, Africa and Asia-Pacific regions based on the marketing needs of the healthcare sector, such as domain-specific advertising, budgeted cost, and duration of the ad campaign planned. Eli Health promotes region- and healthcare-centric PPC campaign to garner the attention of prospective patients when they are at relevant search engine result pages (SERPs).
By PPC Eli Health targets prospective patients with specific keywords related to your practice to help build your brand image and establish you as an industry stalwart. This will increase your exposure, as more PPC ad impressions are usually posted at the top of search engine results pages that can immediately boost the traffic to your website. According to a survey result, on an average, top 3 paid ads on SERPs capture 41% of all clicks on the page. By putting you there Eli Health will ensure that you gain over your competitors. PPC plays a vital role in maximizing your click-share of searches for keywords relevant to your practice.
Targeting the right audience is the primary challenge of an ad campaign. Eli Health’s PPC advertising in India and beyond targets clients who are looking for similar services your practice offer by publishing your ad on top of the relevant SERPs. This is more effective than advertising in organic search results, as those who are looking for your kind of services would definitely take a chance to click on your ad. This increases the click per impression (CPM) chances.
One of the greatest advantages of PPC as is you need not pay any charges until someone clicks on your ad. Only a small investment needs to be made initially to create the ad.
The effectiveness of PPC lies in that it is useful for testing different strategies, landing pages, campaigns and publishers that allow us to evaluate which method accrues most conversions and most responsive to drive patient numbers to your practice. PPC success monitoring is immediate because it is based on CPM chances unlike the SEO campaign where the results are effective in the medium to long term. CPM is measurable by CTR, that is, the percentage of people who saw and clicked on your ad. Higher CTR, the campaign is deemed more effective.
Depending on the budget, duration of the campaign and the target audience, different pricing methods are available in PPC such as CPM or cost per click (CPC) and cost per acquisition (CPA), where you need to pay only each time a patient schedules an appointment with you clicking on an ad. Eli Health’s strategy will derive maximum traffic and appointment scheduling.
PPC is low-cost, more effective and short-term result-oriented ad method. Eli Health bases its PPC strategy based on these factors to drive clients’ growth. Quick creation of an ad with domain-specific keywords which are similar to those in your website and publishing it no time comes handy many a time in the healthcare industry, for example when a practice wants to advertise their new subspecialties, newly implemented services, or opening of a new wing of building